Wednesday, March 6, 2013

Basketball and Business



     Lebron James is a young superstar in the National Basketball Association who is loved by millions of fans all throughout the world. Before the age of 30 Lebron has been able to achieve what most athletes do not accomplish in their whole career.
     Lebron James began receiving the spotlight as a junior in high school. Scouts and several camera crews went to all of his games, and certainly he could have attended any college of his choice.
    Deciding to fore go college, Lebron James was selected as the number one draft pick in the NBA. To make the fairy tale story even better, the team that drafted him was the local Cleveland Cavaliers that he had grew up watching.
    Before ever even stepping onto the court as a professional, Lebron had already pocketed millions of dollars through his many sponsors.
   Starting his career Lebron James broke many of rookie records and surpassed expectations as only a teenager. What more could anyone ask for? The guy was everything! Everybody loved him, and everybody seemed to be rooting for him.
   In 2010 Lebron was faced with a decision: stay with the local team he grew up watching in the Cleveland Cavaliers, or move to a different city and join another team.
   Lebron decided to announce his decision in a unique way. The decision to announce his plans to the world through an hour long television show was something that nobody had ever done before.To everyone’s surprise, Lebron choose to join the Miami Heat and play with superstars Dwayne Wade and Chris Bosh.
   The public quickly attacked the celebrity.  Dan Gilbert, owner of the Cleveland Cavaliers said the decision was selfish, and an act of cowardly betrayal. The public didn't think it was fair for three superstar athletes to all play on the same team.
   Fans were not excited that the announcement was made through a television show. It now appeared this was all a stunt to get some extra cash. It appeared Lebron James felt he was better than others. It’s safe to say Lebron went from villain to hero in a matter of minutes.
   Now being 2013, Lebron James seems to have recovered and restored his image as a good guy. It has taken some time, but certainly Lebron has done some good things to help his public image.
   Lebron James always remained himself throughout the whole process. He has never varied from he who was. It would have been really easy for someone in his shoes to try to be somebody they aren't  in hopes to get some people to like them.  This seems to be a common mistake for many who are receiving negative attention.
   The second principle that should be mentioned is the ability to replace negativity with positivity. Lebron James has simply just kept playing basketball. He has let his game statistics speak for themselves. He has now won a championship and silenced the critics.
   No matter if you are playing basketball or operating a billion dollar company it is important to replace the negative attention with positive actions. Speak of the good that you are trying to do in the world. Speak of what you want to speak about, and the things that will help restore your image. Don’t focus on the negative stuff, control what you want to speak about, and then allow the attention to fade away.